Academy of Art University: School of Advertising

Client

Rivian R1T - The Future (Director’s Cut)

The Rivian R1T: Journey of a Lifetime was a pioneering collaboration between Hunter, Trevor, and the Academy of Art University. The goal was to highlight the advertising department's journey into teaching using AI-based image creation, ensuring students are well-prepared for the ever-changing landscape and showcasing what is possible in the advertising industry.

Focusing on the “journey of a lifetime” we took the Rivian brand and paired it with the AI imagining software Midjourney. Together we created images that both felt far out and attainable. Using our tagline "The truck from the future, here in the present" was something we took to heart with using David Bowie's "Starman" an older song that still feels culturally relevant with the advent of more space travel on the horizon.